Twitter is providing a new reason for NFT fans to pay for a Twitter Blue subscription. The company is currently testing a new feature that will allow NFT owners to authenticate NFTs displayed in their profile photos.
The feature, which is available as an early stage “Labs” feature for Twitter Blue subscribers, allows NFT owners to link their crypto wallet to their Twitter account and use an NFT as their profile photo.
While many NFT owners already include the artwork in their profile photos, Twitter’s Blue feature will include an icon indicating that the NFT has been authenticated and that the person behind the account is the official owner of the piece.
Although only Twitter’s Blue subscribers will be able to use the feature, the authentication symbol will be visible to all Twitter users. Other users will be able to tap on the hexagon symbol in the image to learn more about the NFT.
While the social media platform has previously stated that it is working on an NFT authentication service, it is notable that the feature will be available first to Twitter Blue subscribers. In November, the company launched the $3/month subscription service in an attempt to appeal to power users who might pay for specialized features.
According to the company, the NFT feature is “still under active development,” and it’s unclear whether it plans to make it more widely available. Twitter has previously stated that early-stage “labs” features are experiments that may be made available outside of Twitter Blue, retained for subscribers, or discontinued entirely.