On Tuesday, Elon Musk set a deadline for the removal of legacy blue check marks from Twitter accounts that were verified under the prior administration of the firm. The billionaire owner of Twitter, Musk, stated in a tweet that “4/20 is the final date for removing legacy Blue checks.” As a result, if you currently have a legacy verified account on Twitter with a blue check mark, you will need to pay to maintain it.
Only accounts with a Twitter Blue subscription will continue to have a blue check mark. Every location has a different fee for Twitter Blue, and it depends on how you join up. For iOS or Android users in the US, it costs $11 (about Rs. 900) per month or $114.99 (roughly Rs. 94,380,342 crores) each year, and $8 (roughly Rs. 650) per month or $84 (roughly Rs. 6,900 crores) a year for web users.
Twitter has previously stated that, unless users have subscribed to the Twitter Blue subscription service, it would start removing the blue check-mark badges from historical verified accounts on April 1. These are accounts that the company had previously assessed to be notable and/or real.
Since Twitter updated the language in the description of verified users to “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account” on April 2, it is impossible to determine who is paying for a blue check-mark and who isn’t.
Some celebrities, meanwhile, declined to pay for verification. The NBA player and entertainment mogul LeBron James had tweeted on March 31 that his blue check mark will probably be vanishing because he wouldn’t pay for verification. James tweeted, “Welp guess my blue [?] will be gone soon because if you know me I ain’t paying the 5. [?],” yet @KingJames is still verified.
Musk is switching to paid verification in order to bring Twitter much-needed cash. “F… that,” Stephen King tweeted in response to the concept of paying for a blue check mark. Elon Musk replied, “We need to pay the bills somehow!”
While this is going on, Twitter has introduced a service that allows firms and nonprofits to purchase verification badges for $1,000 (approximately Rs. 82,081,000 crore) per month (gold for brands, companies, and nonprofits; grey for governments).
Twitter first offered verified accounts in 2009 to make it easier for users to tell which accounts “of public interest”—celebrities, politicians, businesses and brands, news organizations, etc.—were real and which were fake or parody accounts. Previously, the business didn’t charge for verification.